Link building by Big Brands
How to improve PageRank?
I have been wondering what are the best link building strategies and I have been thinking how to start an effective link building campaign. I could have just read a possible answer to my question, learning from TechCrunch how Car And Driver approached the matter of improving their pagerank. The funny thing is that I questioned myself if it would work… I wonder if someone in the magazine asked that question before sending the e-mail asking for links.
Based on the cited on TechCrunch email from Car and Driver, the technique is really easy. You need to write a short personalized e-mail, in which you kiss up to the owner of the site or blog. Best tactic is to find a related content to your site and mention it in the mail. Then you need to complement the author and show the bait, which could be a promise to place a link to his site somewhere on yours. Do not forget to emphasize the fact, that putting the link on your site will improve the Page Rank of the addressee.
Then comes the trade. I strongly suggest you deal fairly and do not try to be the smart ass (as Car and Driver did). They wanted to get two links when offering only one in exchange. And somehow I get the feeling that this might had been the final argument for TechCrunch to publish somewhat bold (if not audacious) email from Card and Driver on their site.
Hope you learn some good practices from this example
The whole story, which served as an inspiration for this post, can be found here: http://www.techcrunch.com/2009/11/24/caranddriver-linkfarm/
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